Client Insights Consultant (Director)

August 2011 – Present (5 years 3 months)

Transform syndicated data into strategic and actionable insights for my client’s fragrance and cosmetics categories.

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Marketing Manager

June 2010 – May 2011 (1 year)

Create category and marketing plans for four categories. Drive new product development in the private label sector. Partnered with national food, drug, and mass retailers to develop a marketing plan that maximizes profits for both the company and the retail clients..

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Brand Manager – Consultant

April 2009 – June 2010 (1 year 3 months)

Implement brand plans which include new products, product extensions and promotions.
• Develops and executes marketing plans and programs. Analyzes, recommends and monitors sales’ forecasts for specified business sub-segment.
• Develops and executes sales promotions along with analyzing results.
• Recommends advertising vehicles & oversees copywriting, design, layout and production of promotional materials.

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