The Five Faces of the on Demand Economy
On Demand Economy
From people determined to be their own boss, to those embracing the flexibility to do something they love, to workers finding a replacement for a traditional job – people working in the on-demand economy are just about as diverse as the labor market itself. There are the five key groups of workers in the on-demand economy:
THE SIDE GIGGERS
The Side Giggers are looking for opportunities to supplement their income and are strongly
motivated by financial security. Job flexibility and pursuing interests are less important. They are
most likely to be employed in a “traditional” job.